The History of 99ltd – How Bangladesh's Most Trusted Betting Platform Was Built From the Ground Up
From a small team with a big idea to a platform serving over 75,000 active players across Bangladesh — this is the story of 99ltd: its founding principles, its growth milestones, and the values that have guided every decision along the way.
The Origin Story of 99ltd
The story of 99ltd begins in 2020, during a period when online entertainment and digital financial services were transforming daily life across Bangladesh. A small founding team — passionate about cricket, deeply familiar with the Bangladeshi mobile payments ecosystem, and frustrated by the poor quality of existing offshore betting options available to local players — decided to build something better.
The founding vision was straightforward: create an online betting and casino platform that genuinely understood what Bangladeshi players wanted. That meant local payment methods, English-language support, competitive odds on BPL and IPL cricket, and a clean, fast interface that worked well on the affordable Android hand sets that most players in Dhaka, Chittagong, and Sylhet were using at the time.
The platform launched in beta with a focused product: cricket betting with live in-play markets, a small curated selection of slots from Pragmatic Play and NetEnt, and bKash as the sole deposit method. Within the first three months, word spread quickly through Dhaka's online gaming communities, and the player base grew far faster than the team had anticipated.
"We were tired of seeing Bangladeshi players stuck with platforms that didn't accept bKash, offered no English support, and had zero understanding of local cricket culture. We knew we could do it better — and we did."
99ltd Timeline
Every significant milestone in 99ltd's journey — from the first bet placed on our platform to the launch of our full live casino suite — reflects our ongoing commitment to improving the experience for Bangladeshi players.
Four years of continuous platform development, product expansion, and community growth have shaped 99ltd into what it is today. Here is how it unfolded.
99ltd Goes Live in Beta
The platform launches in limited beta, offering cricket betting markets for BPL and international T20 matches, a curated slots library of 40 titles from Pragmatic Play and NetEnt, and bKash as the first supported deposit channel. Early players in Dhaka and Chittagong form the founding community. The beta runs for 60 days with overwhelmingly positive feedback.
Nagad and Rocket Payments Added
Following strong demand from players in Sylhet, Rajshahi, and Khulna who preferred Nagad and Rocket over bKash, 99ltd integrates both mobile payment providers. This milestone more than doubles the accessible player base overnight. Simultaneously, the slots library expands to 150 titles, adding Microgaming and Spribe's Aviator crash game to the portfolio.
Evolution Gaming Live Tables Launched
99ltd partners with Evolution Gaming to bring a full live casino suite to Bangladeshi players for the first time on the platform. Live Baccarat, Live Roulette, Live Blackjack, and Lightning Roulette become available 24/7. The launch coincides with the BPL season, driving a 340% spike in new registrations during Q4 2021.
99ltd VIP Club Introduced
The platform introduces a tiered VIP loyalty programme, rewarding long-term players with cashback, higher withdrawal limits, dedicated account managers, and exclusive tournament invitations. The programme launches with five tiers and quickly enrolls over 4,000 members. VIP members collectively account for 38% of platform turnover by end of 2022.
Android App Released for Bangladesh Players
Responding to the reality that over 82% of 99ltd's users accessed the site via mobile browser, the team launches a dedicated Android app optimised for mid-range devices common in Bangladesh. The app supports bKash and Nagad in-app top-ups, push notifications for live cricket odds updates, and a streamlined lobby. Over 20,000 downloads recorded in the first 30 days.
Football, Kabaddi and More Added
Cricket remains the dominant sport on 99ltd, but growing demand from players across Bangladesh leads to the addition of football (including Bangladesh Premier League football, La Liga, and EPL), kabaddi, hockey, and virtual sports. The sportsbook now covers over 30 sports with pre-match and in-play markets, further establishing 99ltd as a comprehensive sports betting destination.
Full Platform Redesign Goes Live
After 18 months of parallel development, 99ltd launches a fully rebuilt platform with a modern interface, faster page load times, improved search and game discovery, enhanced responsible gaming tools, and updated bonus management. The redesign scores a 94% satisfaction rate in post-launch player surveys. The current version of 99ltd.io is the product of this rebuild.
Continued Growth Across Bangladesh
99ltd continues to grow its player base across all eight divisions of Bangladesh — Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, and Mymensingh. The platform now hosts 600+ games, processes an average of 18,000 bets per day, and maintains a 24/7 English-language support team headquartered in Bangladesh Standard Time.
The Core Values Behind 99ltd
Since day one, 99ltd has operated according to a clear set of principles. These values are not marketing language — they are the practical commitments that shape every product decision we make.
Player-First Development
Every feature on 99ltd is built in direct response to player feedback. Our development roadmap is shaped by what players in Dhaka, Chittagong, and Sylhet actually ask for — not by what looks good on a product slide deck.
Security Without Compromise
From day one, 99ltd has operated with SSL encryption, secure payment tokenisation, and two-factor authentication. Player data and funds are never treated as secondary priorities. Security infrastructure is reviewed and updated continuously.
Speed of Payouts
We made a founding-day promise that withdrawals would be fast. That commitment holds today: bKash and Nagad payouts average under 15 minutes. We understand that waiting days for your own winnings is unacceptable.
Responsible Gaming
99ltd has always maintained that gambling is entertainment, not a financial strategy. We provide deposit limits, self-exclusion tools, and session timers because we genuinely care about the long-term wellbeing of every player on our platform.
English-First for Bangladesh
We chose English as the platform language because it is the preferred language of Bangladesh's online gaming community and ensures clear, unambiguous communication across support, terms, and game rules — no confusion, no mistranslation.
Cricket at the Core
Bangladesh is a cricket nation. 99ltd was built around BPL, IPL, T20 World Cups, and Bangladesh Tigers test matches. Cricket is not just one sport in our sportsbook — it is the cultural heartbeat of everything we do.
99ltd Across Bangladesh
What began as a platform popular primarily in Dhaka has grown into a truly nationwide service. Today, 99ltd has active registered players in every division of Bangladesh, with particularly strong communities in the eight major cities.
The growth outside Dhaka accelerated after the Nagad and Rocket payment integrations in 2021, which opened up the platform to players in divisions where Nagad had higher adoption than bKash. The Android app launch in 2022 further helped players in areas with slower internet connections access the platform reliably on affordable handsets.
Player Distribution by Division (2024)
How 99ltd Built Its Payment Infrastructure
One of 99ltd's most important competitive advantages has always been its payment infrastructure. Here is how the payment network expanded over the years.
Frequently Asked Questions About 99ltd's History
Responsible Gaming Notice
99ltd is strictly for adults aged 21 years and above. Gambling is entertainment — not a source of income. If you or someone you know is experiencing difficulties with gambling, please visit our Responsible Gaming page for self-exclusion tools, deposit limits, and support resources. Please gamble responsibly.
Be Part of the 99ltd Story
Over 75,000 Bangladeshi players have already chosen 99ltd. Join the platform that was built from day one with Bangladesh in mind — cricket betting, live casino, fast bKash payouts, and 24/7 English support.
21+ only. Gambling involves risk. Please play responsibly.